Public Relations

Dear Members:

My name is Melanie Taylor and I am a recent addition to the PEI Nurses’ Union

staff who will be working on your behalf for a 6-month term as the

Communications, Education and Research Officer. I started this position on

September 12, 2011 and I am truly honored and feel privileged to be performing

such an important role for a profession for which I have very deep respect.

Just to give you a little background on how I arrived here, I have a degree in Public

Relations from Mount St. Vincent University (1993) and have been working ever

since in the communications realm, particularly in advertising, desktop publishing,

writing, PR for a marketing agency, pharmaceutical sales, office management and

PR for an island-based respiratory therapy company. I am currently the co-owner

of Harmony House Theatre in Hunter River, a music venue my husband, Kris and I

have built and run for the past 4 years. On a more personal note, we have 5

children ranging in age from 18 months to 17 years – 2 boys and 3 girls.

One of my goals during my time with the PEINU is to develop better

communications between you, the members and the PEINU staff. I feel that this will

be best achieved starting with regular e-mail contact and I am in the process of

developing an up-to-date list of your names and current e-mail addresses (the one

that you use most often). If you haven’t done so already, I would appreciate if you

could call me at 892-0311 with your name, e-mail address and any suggestions you

may have for improving the lines of communication between the office and RNs. Or,

if you prefer, please e-mail this information to melanie@peinu.com.

Some other projects I will be working on are radio and TV advertising (helping to

produce and writing copy for Thanksgiving and Christmas commercials), the

creation of bi-monthly newsletters which will now be designed in-house, information

gathering, media relations, and special event coordination.

Please feel free to contact me any time or send in submissions for the newsletter

such as photos, story ideas and relevant points of interest to our members. I am a

firm believer that two-way communication is key and encourage you to get

involved, stay informed and let your voices be heard.

Thanks in advance for your cooperation and I look forward to hearing from you!

Kind regards,

Melanie Taylor, BPR

Communications, Education and Research

PEI Nurses’ Union

(902) 892-0311

melanie@peinu.com